Considering annual review and budget for Gajah Duduk’s global marketing, we organized a holistic social media campaign with a religious approach that will bring
Gajah Duduk’s customers on a pilgrimage to Mecca, figuratively & literally. In building the hype for grand giveaway, we did it
by building campaign with mega influencers. Besides the grand giveaway, we regularly held trivial giveaways to maintain followers’ engagement rate. We also created a monthly event called ‘Blusukan’ where Gajah Duduk would randomly distribute their product to Mosques to those willing to be interviewed.