Having exported shell-free blue swimming crabs worldwide for the past 20 years, the creators behind Honest Crab have the heart to introduce this amazing delicacy in our own country, Indonesia. As logistics used to be one of the highest barriers to enter the market, now it is already possible to distribute it nation-wide; yet the society has never known nor aware that this product category even exists.

Creating a new lifestyle and a future where crab meats have democratized access through not only delivery, but also practicality and inventory, Honest Crab aims to be the next household label of fresh consumer goods.